GTM & PR for women founders
We make founders impossible to ignore.
Circe is the front of house for women founders. How you look to customers, to investors, to press, and to the room you walk into.
Investors: if a portfolio company needs this, send her our way or book the call yourself. We'll scope it with both of you.
5,000
women founders, investors and operators in the network
Forbes, Axios
where founders we've worked with have landed
Pre-seed to A
the stage we're built for, and priced for
Operators
one of us built a company, the other ran go-to-market inside venture-backed startups. Neither of us is a PR person
What we do
Founders come to us at a moment, not for a menu.
We learn the product and the market first, then figure out who actually needs to hear about you and how to get in front of them. Sometimes that's a reporter. More often it's an investor at a dinner, a buyer in a Slack group, or the women in our network who already know your category because they work in it.
The common thread is a moment where being known matters: a launch, a raise, a hire you need to land, a market you need to own before someone else does.
I'm raising
An announcement positioned for the next round. The release, a target list with an angle per reporter, outreach from your own inbox, the LinkedIn post, and a feature in the Brief the morning it goes live.
I'm launching
A launch plan and the first 500 people who hear about it. An event, the content, and a push through the community so the launch runs all week.
I need to be known
Ongoing positioning and placements so you're known in your category before you have a marketing team. We build the system: what you talk about and who it's for, a weekly cadence of posts and pitches, a tracker of everything that goes out, and a routine you can hand to a Head of Content when you hire one.
I need customers
Who your buyers are, which channels, which partnerships, and the rooms where they already are. Sponsorships and activations live here too.
The toolkit
Four things we're good at. The mix depends on you.
GTM
Your launch plan and the first people who hear about it. Partnerships and activations included.
PR
The journalists and newsletters that cover your category, reached through warm introductions rather than cold pitches.
Content
Positioning, the LinkedIn announcement in your own voice, and the Circe Brief sent to 5,000 women the morning your story goes live.
Events
Dinners, launches and activations made by people who know the audience because they are the audience.
Why we do this
Tech got cheap. Attention didn't.
Any founder can ship a product, a release and a month of posts in an afternoon now. So can everyone she's up against. What's left to compete on is whether people have heard of you and believe you, and whether your name comes up when someone asks who's doing interesting work in your category. Storytelling and visibility used to be the last thing on the list. Now they're the whole game.
Circe exists to get more capital into women's hands. Capital follows the founders people are already talking about, and women get talked about less. So part of the job is getting your story and your opinions in front of the reporters, investors and buyers who matter, in your own voice, through people who already know the category.
Less pitching. More being in the room.
How it works
Scoped around your priority, priced for your stage.
Every engagement is scoped to one outcome and a budget that's real for your stage. Here's how it goes.
- 01
A 30 minute call. The first question is always what outcome you're after, because most early-stage founders don't know which service they need yet. Then what's coming, when, whether your buyers overlap with the Circe audience, and what budget is real. Pricing is a conversation here, not a rate card. Built for pre-seed through Series A budgets.
- 02
Kickoff. The product and the category first, before any pitching. Positioning, who the buyers and the right reporters actually are, what you sound like.
- 03
Week to week. We work alongside you rather than sending reports. Weekly deliverables, a set cadence, and clear time commitments on both sides, so it feels handled.
- 04
Outcomes. Design partners, customers, investor and candidate inbound, and being known in your category. Placements and reach get reported. They never get promised.
Tell us what has to happen next.
Thirty minutes with Isa and Anna. Tell us what's coming, a raise, a launch, a market you want, and we'll come back with how we'd run it.
Buying reach for a brand? See partnerships.